SG DSA research · October 2026
Which tuition centres do AI assistants cite?
Parents now ask ChatGPT, Gemini and Google's AI for tuition and enrichment recommendations. We checked how often AI assistants cite the websites of 1,415 Singapore centres.
438 (31%)
centres cited at least once
2,173
citations in AI answers
69%
of centres are never cited
What is an AI citation?
When an AI assistant answers a question and links to a website as its source, that is a citation. A centre that gets cited can be recommended by name; one that doesn't is left out of the answer.
Where centres get cited
Centres cited at least once on each platform.
Google AI Mode
309 centres
Google AI Overviews
124 centres
Copilot
123 centres
ChatGPT
71 centres
Gemini
36 centres
Grok
6 centres
Perplexity
3 centres
By category
How centres get cited
- Answer parents' questions on your own site in plain text: fees, class sizes, schedules, teachers and results.
- Give each programme and level its own page (for example Sec 3 A-Math), so a specific question can match it.
- Be present where AI looks: Google reviews, directories and parent publications.
- Keep your centre's name, address and phone the same everywhere.
- Track the questions parents ask and close the gaps one at a time.